Media Consumption Log (Week 4)

Before I got to school (6:30-8:00)

Alarm clock logo

Toothpaste (Colgate)

Brush (Oral-B)

Shower

Nivea soap

Nivea shampoo

Adidas deodrant

School AIS T-Shirt and Tommy Hilfiger shorts

Nike socks and shoes

Bags (Jansport bag and Nike sportsbag)

I-Pod on the bus

Different signs both on the bus and outside (Ikea, Absolut Vodka, etc.)

In School (8:00-15:00)

Various different laptops in school

Used my macbook through most of the day in school

SmartBoard was used in 20^th Cent. History

Powerpoint, youtube, word, etc. were used for presentations in History

Noticed ads on the sides of youtube pages

In free block, at the cafeteria, noticed the big names on different products (Ben and Jerry’s, Nestea, etc.)

Surfed the internet, came across various different advertisments on internet pages

In Physics, used the textbook, my TI-83 Calc., my Faber-Castle pencil, etc.

Lunch time- noticed people buying products from cafeteria

In photography, noticed the various different camera logos (Pentax, etc.)

After School (15:00-18:30)

Mikasa volleyballs

Noticed sport company logos on shirts, shorts, shoes, etc.

Wore my adidas sport shoes, nike kneepads

Saw how Derby sponsored our uniform (I wore my last years uniform)

Many people consumed drinking products (Gatorade, Neviot water, etc.

After performing this media consumption log, it helps me prove myself stating that depending on what classes, and activities I have, I am exposed to medias relating to that. For example, if there are presentations in a class, I would be exposed to Powerpoint, and videos shown on youtube. If I surf the internet, I’m bound to run into ads on different pages. Whilst playing a sport, it is bound to expose to media relating sports, such as sport companies, and various different drinking products. I think that all corporations and major companies should take this information into consideration.