Media Consumption Log (Week 5)

Saturday- September 26th

Morning (9:30-12:00)

My Nokia Phone

Toothpaste (Colgate)

Brush (Oral-B)

Cherios

TV-

-Advertisements (for various different products- e.g. TV, Gillete, McDonalds, etc.)

-Watched a movie (noticed some ads within the movie)

Apple Macbook

-Surfed the Internet (Ads in the side of most pages)

-Facebook

-Youtube

-Gmail

-Blackboard

-Word

-MSN/Skype

Afternoon (12:00 - 17:00)

Shower

-Nivea soap

-Nivea shampoo

Adidas Deodrant

Gap shorts (label)

Friends came over --> Various different shirt companies (Billabong, A&F, etc.)

TV-

-Watched India's cricket game

-Advertisements in between

-Ads around the stadium

-Jerseys had logos of companies on them

Evening/Night (17:00 - 21:30)

Watched Entourage on laptop (HBO)

Coke and Nestea

Nike Shoes

Noticed Ads on the streets (Carlsberg, Lee Jeans, etc.)

This time, I chose to do my media consumption log on a weekend. This led me to see that I use different forms of media as compared to times when recording my media usage in school. I've realized that when at home, I use quite a bit of electronics which exposes me to various different advertisements. Furthermore, there are some medias that I'm exposed to every single day (soap, shampoo, deodorant, etc.) I believe that some corporations might be taking advantage of this. Also, while watching television, I've realized that there are tons of ads not only in between shows, but also during shows and games. Thinking about all the media I consume whether a school day or not makes me dizzy. After doing these media logs; it has truly opened me to a whole new corporate world which I was consuming.