Counter-Ad on MasterCard (By: Saunak, Raz, Thomas, and Clay)

For our counter-ad campaign we chose a typical MasterCard ad which fully embodies the slogan "priceless". In this specific ad, we see a baby with cake smudged on its face and on the top of the page are circles listing the ingredients for a birthday cake and their respective prices. The ad speaks to the typical American family and highlights the importance of memories which can not be bought however the ingredients to forge such a situation can be (refer to top of page). Ultimately, the baby is meant to emphasize true family values and the importance of memories which were made possible by mastercard thus the aimed audience are parents of potentially Caucasian descent. In response to this mastercard ad, we took the mastercard slogan "priceless" to heart and made it our aim to counter that. Our goal was to show that mastercard did not enable the capturng of priceless moments but rather through mindless over consumption created a painstaking situation of debt for the holder. To achieve this, we designed an ad similar to the baby ad in layout by centering our ad around a frustrated man engulfed by images of expensive goods that he bought hoping to buy him happiness. In truth, the man is frustrated simply because he owes mastercard a lot of money as well as coming to terms with the fact that his overindulgence has not brought him the promised priceless moments that mastercard tries to convey in their advertising campaigns. All in all, the sole aim of our ad is to appeal to mastercard/credit card users and convey to them a reality in which nothing is priceless.