Friday, October 23, 2009

Edward L. Bernays & The Birth of PR



This is a good reading I found on Bernays, who is considered, "The Father of Spin", when we had to read about him. This reading helped me quite a bit to understand the concepts Bernays presented in his book. This filled in the missing gaps presented in the reading we received on October 16 about Bernays. I think everyone should read this as it gives some valuable information in a clear manner.

Here is the link to the book review: http://www.prmuseum.com/bernays/bernays_1915.html

No comments:

Post a Comment