Dove Ad-Campaign

Go online to http://www.Dove.us/. Examine Dove’s “Real Beauty” campaign and

write a short reaction on what you think about it.

Dove’s “real beauty” ad campaign has a lot of flaws in it that aren’t visible. When one sees one of these “real beauty” ads, we can easily visualize the ‘perfect’ face presented in the campaign. In all their campaigns, Dove has failed to show us what real beauty is. Rather, they show us a face, which has undergone Photoshop effects/techniques, tons of make-up, special lighting effects, etc. Women usually look up to these beautiful models; however do not realize that it isn’t truly them presented in front of the camera. On the actual website, when you flip through the different pictures and products presented, we see a line of pictures of beautiful women, with perfect faces (no wrinkles, no freckles, etc.) I find that extremely hard to believe. Furthermore, the first picture was one of a small girl quoting, “Now my hair is beautiful”. We can now see this image of a perfect girl has affected even the youth. All girls (old and young) want to have this ‘perfect’ image that they see in these campaigns. I’m beginning to get this feeling that Dove along with a lot of other companies aren’t advertising correctly and in the right manner.